The Rise of Over-the-Top Media (OTT): A Growth Strategy Opportunity
(OTT) streaming services have grown into a land of opportunity for all types of organizations. Looking to enter this land of opportunity? A strong (OTT) advertising strategy will p
How to Calculate Your Marketing ROI
The discussion of return on marketing investment and how to measure has been around since companies first started investing good money into building awareness and image through mar
The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Ba
Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tende
Making Your Brand More Human?
With an abundance of digital technology at our fingertips, it is now easier than ever to target and reach customers. And although technology can direct us to a customer, it is u
Digital Loan Marketing Strategies that Create & Prove Results
If someone is looking for a loan, chances are that they are no longer going into a bank to pick up a glossy brochure; and companies are not able to rely solely on billboards or TV
How Proving Marketing ROI Can Help with your Future Bank Marketing
If you want to market your bank to potential clients as successfully as possible, there are a few things that you need to do. Proving marketing ROI is one of them, and it is extrem
Prove ROI with Digital Bank Advertising Strategies
It is no longer possible for bank advertising to simply consist of a brochure given out at the front of the financial institution and print ads in the local publications. Today’s
Prove Your Bank’s Marketing ROI with These ROI Formula Examples
Proving your bank’s marketing ROI is extremely important in showing the value of marketing in a bank’s overall business plan. Many metrics and analytics exist in today&
Highly Trackable Mortgage Lead Generation Strategies
It can be challenging to find highly trackable mortgage lead generation strategies, therefore it is difficult attract more customers while proving campaign effectiveness. There som