A Guide to Snapchat Advertising
Several features are available for businesses to utilize for advertising to Snapchat’s growing audience. Check out this guide to learn more about the capabilities and benefits of
How Financial Services Must Shift to Meet Gen Z Banking Needs
As an entire generation raised on the internet comes of age, it’s time for financial service providers to pay attention if they want to compete for their business. While Millenni
Top 4 Ways to Use Your Stimulus Money
With President Joe Biden’s $1.9 trillion stimulus package – the American Rescue Plan Act of 2021 signed into law; many Americans have received a third stimulus check. Eligi
5 Essential Elements of a Successful Digital Campaign
A successful marketing campaign is the bridge between a great product or service and potential customers in need. When done correctly, a marketing campaign provides a roadmap to th
How to Calculate Your Marketing ROI
The discussion of return on marketing investment and how to measure has been around since companies first started investing good money into building awareness and image through mar
Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tende
The Top 3 Super Bowl Ads That Did Marketing Right
As fans around the country head to the supermarket to stock up on wings and chips in preparation for the Super Bowl, businesses will enjoy a welcome surge after a post holiday lull
A Marketing Snapshot: IP Targeting vs. Pay-Per-Click
Reaching the most potential buyers with the resources at our disposal is what keeps dedicated marketers up at night. How do we make certain we aren’t wasting our budgets, re
Rocks – Paper – Scissors…Hammer – Magnet
Comparing inbound marketing to outbound marketing is like playing a game of rock-paper-scissors. The age-old dilemma always begs: if rock crushes scissors, scissors cuts paper, a
On Good Websites
In today’s digital age, your customers are expecting a website, for branding’s sake! (pun intended). We’ve said it before, and we’ll say it again: a website can make