Holiday Shopping Season 2021: Trend Update
Over the past two years, the holiday shopping season has evolved from endless shopping trips at the mall to crossing your fingers that your online orders will be delivered in time.
A Guide to Snapchat Advertising
Several features are available for businesses to utilize for advertising to Snapchat’s growing audience. Check out this guide to learn more about the capabilities and benefits of
4 “Outside the Box” Marketing Ideas for Credit Unions or Banks
Marketing in financial services can be fun too! We’ve put together this list of 4 “outside the box” marketing ideas ideal for credit unions or banks.
The Rise of Over-the-Top Media (OTT): A Growth Strategy Opportunity
(OTT) streaming services have grown into a land of opportunity for all types of organizations. Looking to enter this land of opportunity? A strong (OTT) advertising strategy will p
5 Essential Elements of a Successful Digital Campaign
A successful marketing campaign is the bridge between a great product or service and potential customers in need. When done correctly, a marketing campaign provides a roadmap to th
How to Calculate Your Marketing ROI
The discussion of return on marketing investment and how to measure has been around since companies first started investing good money into building awareness and image through mar
The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Ba
The Top 3 Super Bowl Ads That Did Marketing Right
As fans around the country head to the supermarket to stock up on wings and chips in preparation for the Super Bowl, businesses will enjoy a welcome surge after a post holiday lull
Voice Recognition, IoT and the Future of SEO Marketing
One of the major drivers in this push towards universal connectivity has been voice recognition/virtual assistant technology, spearheaded by household names such as Amazon Echo/Ale
Making Your Brand More Human?
With an abundance of digital technology at our fingertips, it is now easier than ever to target and reach customers. And although technology can direct us to a customer, it is u