16 Mar
Local Radio vs. Digital Audio Advertising
The rise of audio streaming has caused a digital transformation regarding how consumers listen to music or spoken-word audio. Still, radio stations have spent a century as a viable
18 Feb
Upgrading Your 2022 Digital Strategy with Video Content
The Rise of Video Content Video content is on the rise in 2022, with the average hours of online video content continuing its steady rise year over year. In 2018, the average consu
18 Jan
What a World Without Overdraft Fees Looks Like for Small Financial Institutions
Staying vigilant among the changing policies of the big banks and the termination of fees that provide a steady revenue stream can be a struggle. While it may sound impossible, man
9 Dec
Holiday Shopping Season 2021: Trend Update
Over the past two years, the holiday shopping season has evolved from endless shopping trips at the mall to crossing your fingers that your online orders will be delivered in time.
9 Nov
Reaching & Engaging the Next Generation of Financial Institution Customers
Younger generations provide financial security for the future and push further technological development and can be achievable with the proper methods for attracting, retaining, &
13 Sep
A Guide to Snapchat Advertising
Several features are available for businesses to utilize for advertising to Snapchat’s growing audience. Check out this guide to learn more about the capabilities and benefits of
5 Aug
4 “Outside the Box” Marketing Ideas for Credit Unions or Banks
Marketing in financial services can be fun too! We’ve put together this list of 4 “outside the box” marketing ideas ideal for credit unions or banks.
14 Jul
The Rise of Over-the-Top Media (OTT): A Growth Strategy Opportunity
(OTT) streaming services have grown into a land of opportunity for all types of organizations. Looking to enter this land of opportunity? A strong (OTT) advertising strategy will p
7 Jun
2 Things To Do Today To Improve Your Website
GROWING WEBSITE TRENDS TO INCORPORATE IN 2021 Make It A Major Priority – Fast Load Times and Page Speeds: Want to keep viewers on your site longer and convert them? Well, don
6 May
How Financial Services Must Shift to Meet Gen Z Banking Needs
As an entire generation raised on the internet comes of age, it’s time for financial service providers to pay attention if they want to compete for their business. While Millenni
24 Mar
Top 4 Ways to Use Your Stimulus Money
With President Joe Biden’s $1.9 trillion stimulus package – the American Rescue Plan Act of 2021 signed into law; many Americans have received a third stimulus check. Eligi
23 Feb
4 Proven Steps to Maximize Credit Card Rewards for Travel Redemption
If you’re anything like me, the distant memories of Mexico’s sandy beaches are slowly fading away. Most of us have been staying put since the pandemic started – almost a year
15 Jan
Memorable Names for Brand Awareness
Steuart Henderson Britt, a former marketing professor, and psychologist at Northwestern University, once said, “Doing business without advertising is like winking at a girl
21 Dec
Marketers’ Trends For 2021 (The Aftermath Of Covid)
2020 was a year for the books. Between the pandemic, the stock market crash, the wildfires, the presidential election, plus everything in between, a constant feeling of instability
17 Nov
Schema: SEO’s Secret Weapon
It is no secret that SEO plays a paramount role in digital marketing, offering digital marketers and content creators the ability to expand their digital reach. However, continuous
22 Oct
Linkbait: What is it and Why Use it?
The ultimate goal when crafting digital content should always be to gain substantial traffic; you want as many people liking, sharing and engaging with your work as possible. When
5 Oct
Get Noticed: 3 Strategic Methods to Optimize your Social Media Engagement
Over the past decade, social media has become an increasingly integral tool in the world of digital marketing. Having a social media presence has become borderline pivotal in the s
4 Aug
How Companies Should Handle Social and Political Issues In 2020
The question of whether, when and how companies should take social and political stands is both important and difficult. In the past, organizations often avoided aligning themselve
26 Jun
3 Shifts in Digital Advertising In the Wake of the Coronavirus That You Need to Know
In just a couple of months, the coronavirus pandemic has changed almost everything about our world. It has resulted in changes to the advertising, marketing, and media world, forci
19 May
3 Ways To Strengthen Relationships With Younger Bank and Credit Union Customers
The ongoing impact of the coronavirus pandemic has affected everything that was considered to be the norm in financial services. The situation has changed not only the way consumer
9 Apr
3 Reasons to Increase Marketing Output Now:
In conjunction with the sad and horrible toll the COVID-19 virus has wreaked on the lives and health of humans around the world, it has also upended the US economy as well as globa
26 Feb
Behold, The Power of IP Marketing In Finance
In an industry as competitive as banking, financial marketers can use IP Targeting to cut through a sea of generalized digital ads and directly reach valuable prospects with high c
31 Jan
Bring Your Financial Marketing Campaign To Life With The Power Of Visuals
Information Overload As we are well into 2020, it is nearly impossible to find a business that does not have an internet presence. The internet has prompted thousands of companies
11 Oct
Tying it All Together, Marketing ROI and Digital Strategy
Before the advent of the digital age, marketing in many industries was often a shout out into the dark, a faint voice calling out at everyone and no one at the same time.