The fact is, very few consultancies, marketing, or advertising agencies have the depth of bank marketing expertise that Strategis commands. We know how consumers and businesses make their financial decisions and can influence them. A partner to both credit unions and banks, at Strategis it’s NOT just about getting your name out there and increasing brand recognition. It’s about strategic thinking that delivers an excellent Marketing ROI. That’s where our financial services marketing specialists come in. When you work with Strategis, it’s like we’re right down the hall. We work closely with our clients to curate marketing strategies to create and execute an organized, actionable marketing plan that produces actual results. From the initial discovery meeting through comprehensive campaign creation and reporting, let Strategis be your strongest marketing resource. Let's Explore
ABOUT US
Strategis specializes in forward-thinking marketing strategy with data-driven results
Learn more about the range of our services.
With a Return-on-Marketing-Investment driven strategy, Strategis lives our mission of providing strategic marketing that drives growth for financial institutions in the evolving world. We pride ourselves on being a full-service marketing agency that provides credit unions and banks with measurable results that can be tracked, reported and proven to turn marketing into a profit center.
When you work with Strategis, it’s like we’re right down the hall. We work closely with our clients to curate marketing strategies to create and execute an organized, actionable marketing plan that produces actual results. From the initial discovery meeting through comprehensive campaign creation and reporting, let Strategis be your strongest marketing resource.
We are ready to bring our in-depth knowledge and experience working with community banks and credit unions to the table.
Call us
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WE STRIVE TO BE
A partner to both credit unions and community banks.
Strategis can be a partner to an existing internal marketing department or take over the whole marketing function. No matter the size of your institution, our goals are always to increase your Return On Investment (ROI). We do it all well and we’re always on the lookout for innovative new ways to use technology that break through the clutter.
We are ready to bring our in-depth knowledge and experience working with community banks and credit unions to the table.
Call us
contact us
WE DO IT ALL
Strategic financial marketing services for today, tomorrow, and beyond.
We provide what you need, when you need it.
» Compliance – All of our advertising services are federally compliant
» Strategy – Strategies that adapt to what’s working in the evolving world
» Reporting – In-depth reporting that takes into account all the details
» ROI Calculations – Results you can see with precise ROI calculations
Digital Marketing
Google Ads
Google Ads
Optimized Google PPC campaigns that target users that are actively searching for relevant products within a defined service area and are mobile-optimized and delivered on mobile platforms.
Social Media Advertising
Social Media Advertising
Social media advertising that is targeted specifically to your community on platforms such as Facebook, Instagram, LinkedIn, Snapchat, and TikTok.
IP Targeting
IP Targeting
Serve ultra-targeted digital advertising on websites and apps that new and current customers have visited based on their physical location via their smartphone IDs.
Email Marketing
Email Marketing
Reach customers at any stage of their journey to keep them updated on the latest events, products, services and general communication through regularly scheduled email marketing.
Outbound Email Marketing
Outbound Email Marketing
Seek out new customers in the community with a highly targeted outbound email marketing series that features existing digital marketing campaigns.
Blog Management
Blog Management
Blog content creation and management that creates an educational and informative experience for website visitors.
Inbound Marketing
Inbound Marketing
We turn leads into strong relationships through messaging and programs that speak to their specific needs.
Social Media Content & Management
Social Media Content & Management
Organic social media content creation and management that engages with growing audiences and strengthens your community image on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Traditional Marketing
Radio
Radio
From developing scripts to securing radio advertising placement, we will make the most of your airtime and draw in the right audience.
Television
Television
Local and national tv spot purchases that access the channels customers watch most, getting your organization in front of them at the right time.
Direct Mail
Direct Mail
Direct mail provides a physical touchpoint that many customers still appreciate and typically coincides with existing digital marketing campaigns.
Billboards
Billboards
We design and purchase billboards that provide a spectacle for local commuters and general traffic on community highways and busy roads.
Print Advertising
Print Advertising
Newspaper, magazine, and brochure ads that reach local and national audiences on a familiar landscape.
Public Relations
Public Relations
Utilizing relationships with local and national news outlets to spread the word about community events, milestones, etc. that create buzz for your organization.
Design & Copy
Creative Design Services
Creative Design Services
Design services that reach customers on an emotional level through various traditional and digital channels.
Copywriting
Copywriting
We find the right words to engage customers through advertising, editorial, and digital content through our copywriting services.
Comprehensive Campaign Creation
Comprehensive Campaign Creation
Comprehensive campaigns inclusive of a campaign schedule ensure that marketing efforts across digital and traditional channels are cohesive and drive bottom line profits.
Streaming & Video
OTT (Over-the-Top) Advertising
OTT (Over-the-Top) Advertising
Over the top media advertising that reaches audiences on popular streaming platforms such as YouTube and Hulu, however and wherever they “binge-watch” their favorite shows and movies.
Video Production
Video Production
We create the concepts and scripts for videos composed of illustrations, animations, stills, and/or stock footage to create compelling ads on a budget.
Commercial Production
Commercial Production
We create the concepts and scripts for commercials that create captivating stories that draw in your community via local TV spots.
Audio Advertising
Audio Advertising
Reach avid podcast and music listeners on Spotify, Pandora, iHeartRadio, and more with audio-based ads that are targeted to your community.
Websites
Website Development
Website Development
Optimized websites developed with a fresh design and integrated experience that creates a memorable first impression.
Website Management
Website Management
Website maintenance and management that keeps your search rankings high and your content-up-to date and secure with monthly back-ups.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Comprehensive (SEO) that ensures your website appears in the top rankings of Google, Bing, and Yahoo for the most relevant keywords.
We are ready to bring our in-depth knowledge and experience working with community banks and credit unions to the table.
Call us
contact us
we provide
Data-driven results that can be tracked, reported, and proven to drive real growth in a fast-moving landscape.
Check out our work and give us a try; we think you’ll be impressed with our full-service approach, proven to increase community engagement, loans, deposits, and an overall return on your investment.
Business
Advantage Financial FCU
Business
FRB Federal Credit Union
Business
All U.S. CU
Business
American Spirit FCU
We are ready to bring our in-depth knowledge and experience working with community banks and credit unions to the table.
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case study
The power of full-service
marketing for a $200M credit union.
Background
Strategis worked with a $200 Million Credit Union to outline overall goals and create a comprehensive marketing plan & strategy to achieve these goals over a period of one year. Our full-service marketing process includes strategizing, creating, optimizing, and reporting on a custom marketing strategy that encompasses digital and traditional marketing methods.
We are ready to bring our in-depth knowledge and experience working with community banks and credit unions to the table.
Call us
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TEAM
We are creative, a rockin’ team!
George Irish
CEO / PRINCIPAL
Dolores Gonsalves Irish, MBA
CFO / COO
Lindsay Borgen
ACCOUNT DIRECTOR
Josh Irish
FINANCIAL MARKETING STRATEGIST
Julia Scussel
ACCOUNT COORDINATOR
Miguel A. Gonzalez
GRAPHIC DESIGNER
We are ready to bring our in-depth knowledge and experience working with community banks and credit unions to the table.
Call us
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Blog
check out our blog
Sharing the top business and marketing insights.
Tap into our knowledge on strategic marketing & beyond.
Using our over 20 years of experience in marketing to various industries, we have a strong sense of what’s up and coming and how to leverage it into effective strategies. Some of our favorite topics include digital advertising technology, current events, and financial marketing, but that’s not all!
Don’t miss a thing, check out our latest posts and sign up for our email newsletter today.
16 Mar
Local Radio vs. Digital Audio Advertising
The rise of audio streaming has caused a digital transformation regarding how consumers listen to music or spoken-word audio. Still, radio stations have spent a century as a viable
18 Feb
Upgrading Your 2022 Digital Strategy with Video Content
The Rise of Video Content Video content is on the rise in 2022, with the average hours of online video content continuing its steady rise year over year. In 2018, the average consu
18 Jan
What a World Without Overdraft Fees Looks Like for Small Financial Institutions
Staying vigilant among the changing policies of the big banks and the termination of fees that provide a steady revenue stream can be a struggle. While it may sound impossible, man
9 Dec
Holiday Shopping Season 2021: Trend Update
Over the past two years, the holiday shopping season has evolved from endless shopping trips at the mall to crossing your fingers that your online orders will be delivered in time.
9 Nov
Reaching & Engaging the Next Generation of Financial Institution Customers
Younger generations provide financial security for the future and push further technological development and can be achievable with the proper methods for attracting, retaining, &
13 Sep
A Guide to Snapchat Advertising
Several features are available for businesses to utilize for advertising to Snapchat’s growing audience. Check out this guide to learn more about the capabilities and benefits of
Let’s Connect
Contact
Excited about the project? Please get in touch.
We build trust that turns into solid client relationships.
Contact adress
1 Washington Mall #1053
Boston, MA 02108
General inquiries
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